See which ads bring real conversations, not just clicksLatest
Two new reports show what your Meta ads actually produced: not how many people tapped, but how many held a conversation. You will find them under Reports in the sidebar, as WhatsApp Ads (CTWA) and Meta Ads.
📊 One row per ad
Each report lists every ad that brought you traffic in the window you choose, with:
- Contacts and clicks, so repeat clicks by the same person stay visible separately
- New versus re-engaged, so fresh acquisition is not confused with existing contacts clicking again
- Paid or organic, so post call to actions and tracked links are measured beside paid placements
- Contact detail coverage, the share of that ad's contacts who left an email or phone number
A daily trend chart sits above the table, split between paid and organic, so you can see whether a campaign is still pulling or quietly stalled a week ago.
💬 The number that matters
Every ad row shows how many of its contacts sent more than the opening message. That distinction matters: a Click to WhatsApp ad opens the chat with a message already written, so on paper everybody replies once. The engaged count is the people who said something after that, which is the real difference between a click and a conversation.
👥 The contacts behind each number
Select View contacts on any ad to see the people it brought in, with whether they replied, when they were last active, and an Open chat button that takes you straight to that conversation in your inbox. Contacts who have opted out are flagged so they are easy to leave out of a follow-up, and the whole list exports to CSV.
🚀 How to use it
- Open Reports and choose WhatsApp Ads (CTWA) or Meta Ads.
- Set your date window. The default is the last 30 days.
- Read the engaged column before the contacts column: quality before volume.
- Select View contacts on your best performing ad and work the list.
Messenger and Instagram figures begin from when ad capture went live on those channels, because Meta does not send referral data for past conversations.