Know which ad brought each contact inLatest
When someone taps a Meta ad and lands in a conversation, ChatMaxima now records which ad it was, on WhatsApp, Messenger and Instagram alike.
📣 One shape for all three channels
Click to WhatsApp was already captured. Click to Messenger and Click to Instagram now are too, and all three are stored the same way, so a flow written once works across every channel.
- Was this an ad?
{sys_contact_metadata.ad_referral.is_ad}returns Y or N - Which ad
{sys_contact_metadata.ad_referral.ad_id}and{sys_contact_metadata.ad_referral.ad_title} - Where from
{sys_contact_metadata.ad_referral.source}and{sys_contact_metadata.ad_referral.channel}
🤖 Use it in a flow
The most useful thing you can do is treat ad enquiries differently from everyone else. Add an If/Else block on {sys_contact_metadata.ad_referral.is_ad} and route ad traffic to a qualifying flow, tag it for your sales team, or greet the customer with the offer they clicked.
🔁 Existing setups keep working
WhatsApp contacts still carry the original Click to WhatsApp fields at {sys_contact_metadata.ctwa_referral.ctwa_clid}, {sys_contact_metadata.ctwa_referral.source_id}, {sys_contact_metadata.ctwa_referral.source_type} and {sys_contact_metadata.ctwa_referral.source_url}, so any flow you have already built is unaffected.